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Thursday, 20 July 2017


  

                                         developing an effective/efficient marketing strategy, developing your marketing strategy for beginners/professionals

              Marketing in simple terms can be defined as the process of identifying, anticipating and satisfying the customers needs.

It is one of the critical forces that determine how far a company will go and in some cases, marketing is as important as the product you want to sell or the service you want to render.

Because without an effective marketing campaign, you can end up 'winking in the dark'.

Today, companies like microsoft, google, yahoo, amazon etc.. which are worth billions of dollars invested and are still investing millions of dollars in marketing.

Yes the growth of these companies one way or another is tied to the way they developed their marketing strategies but on the other hand.

A lot of companies still shut down despite the kind of money they spend on marketing.Why? the answer is in two words. Effective marketing.
             
Yes marketing is good.Yes marketing is important for a company to grow but have you ever sat down to develop an effective/efficient marketing strategy?

To start this process, you need to:

1.  Develop your relational skills.

2.  Involve your team while developing your marketing strategy.

3.   Develop your company's online presence.


1.  Develop Your Relational Skills
                                                                        developing an effective/efficient marketing strategy, developing your marketing strategy for beginners/professionals
        Relational skills are generally refered to as the skills needed to build short term and long term relationships. 

And might I say that the level of your relational skill is a big determinant to whether your marketing strategy will be effective or not and I will explain why.
        
At the beginning of your campaign,you could use money to get some leads and maybe a few sales but you could also do what i call the 'word of mouth marketing'

And trust me that method is more effective because your potential customer will surely know another potential customer and that potential customer will know even more potential customers and the list just goes on and on and on. 

But hold up.Even if you want to apply the first option,  you will eventually need to have a conversation with your potential customer.
         
The capacity of your relational skill is a small but important detail in your overall marketing strategy and to develop it, I recommend

Having a conversation with yourself on a regular basis.I know that this may sound a little disturbing but it does wonders in developing your bravery and fluency.

The second thing i recommend is having a conversation with an actual person.This person can be a friend, a relative, an employee or anyone you feel comfortable around.


2.  Involve your team while developing your marketing strategy
                                                    developing an effective/efficient marketing strategy, developing your marketing strategy for beginners/professionals
A team refers to a group of people linked in a common purpose.It can consist of a few employees in your company,field marketers or just a group of friends.

But in any case, extreme caution needs to be applied in selecting the brightest and sharpest set of people you can find.
              
Now why do you need a team in developing an effective marketing strategy? because your team is like the foundation of your company that customers,investors and other employees build on

Infact, your team is so important that even if you don't know how to relate with people, a good team has the capacity to cover those flaws.
              
Henry ford had a dream of producing cars in thousands per day and with the help of his team, he achieved his goal and created ford motors which made him the pioneer of the automobile industry.

Ray kroc had a dream of taking the Mcdonald's Resturant(which he bought from brothers dick&maurice) to hundereds of markets across the globe and with the help of his team, he achieved his goal and today, the Mcdonald's resturaunt is now a phenomenal concept.

John schantter had a vision of taking Papa John's pizza all over the globe and with the help of his team, he has achieved his goal.
         
Some of these people didn't even go to school.They were just men with crazy dreams and I'm sure at the initial stage, they recieved a lot of criticisms.

Though they achieved their goal and made history, they definitely wouldn't have been heard of if they invited the wrong people into their team and that's a fact.
           
 Wherever you are right now and whatever company you own/work for, if you want to get the best out of your team, i'll just advice you to do two things


1.  Make Your Team understand your company's vision and goals
         
What i mean by this statement is 'let every member of your team become obsessed with what the company stand for' in other words, get them to own your company's vision.

You can do this by casting your vision statement to them as often as possible say, at least three times in a week.

If you are successful with this you will notice a certain harmony between you, your team and the rest of your employees


2.  Make Your Team See Their Place In Your Company's Vision
               
This little detail non-negotiable. Okay let's think of it this way Can you ask anyone to devote their time, sweat, expertise and in some cases resources without giving them anything in return?

IMPOSSIBLE!!!. Let's assume you don't have a lot of cash the next best thing you can do is to assure them of their position in your company.

And how their individual personal visions and aspirations will be accomplished within the company's vision.

From time to time when extra cash is available, hand out to your team cash bonuses. After doing this, your team will begin to work with greater effectiveness.

And even you will be happy with the results that you are getting but when your company goes worldwide, don't forget your promises to your team.


3.  Develop your company's online presence
                                                                developing an effective/efficient marketing strategy, developing your marketing strategy for beginners/professionals

 A strategic online prescence represents by far the cheapest marketing tool you can ever deploy.With low cost and maximum impact you will agree with me is the way to make good money.
     
Generally, every company big or small business that is going to be around for a while at least, needs an online presence.

But what do i mean by the term 'online presence'? I mean a  location on the internet that represents a business, company, brand or person.

But how does this affect the effectiveness of your marketing strategy? I think a lot people would agree with me when i say that most of the people that matter in our world today have an online presence

And it did(and still does) contribute in no small way to their success.Let's take a quick look at the following.
     
Amazon.com executes most of it's sales & transactions online and that has generated consistent annual sales worth over ten billion dollars for the company.
       
Microsoft has built a very strong online presence which has also done great in building a big name for the company with annual net profits of over twenty billion dollars.
     
Goggle also executes most of it's transactions online and it has done well in taking their annual net profits to well over twenty five billion dollars.

I can continue to list the name of big companies just to stress how important this thing is and why you need one.
   
 Lack of a good grasp of this single detail is a reason most companies get frustrated and end up shutting down when their barely two years into the business and this shouldn't be.

So what can we do to develop a strong online presence?


1. Build A Website
       This is the first and by far the most important step in building a strong online presence.When a potential customer wants to get more information about your product/service 

The first place they would likely check is your website You can start off by buying a custom domain from wordpress or you can get free domain  hosting from blogger 

For more information on this, read this guide on how to build a website

2. Create Social Media Accounts
          Social media is another great place to start developing your online presence and the best places to start is 

goggle+, twitter, facebook, instagram and tumblr but how does it work in developing your online presence?  

Having active social media accounts can not only help in building your credibility but also if used well, it can help to increase traffic to your website.

3. Write Reviews Of Your Company 
           This is another good way to build your online presence because most times, the only way people would trust your product/service is if another popular blogger, forum, website etc..

 writes a review about it. You can start writing reviews of your website on forums like warrior forum, 

Ezine Articles  or  PRweb or you can get sponsored reviews from popular bloggers.
     
    We have come to the end of this post thanks for viewing and i'll see you next time
             


               

Friday, 14 July 2017

mistakes an affiliate marketer should never make, mistakes newbies make in affiliate marketing  
Affiliate marketing in simple terms is a process of promoting other company's or people's products.

You see a product/serice you like, you promote it and if you make a sale, you earn a commision. 
       
These days, i see tons of people join the affiliate marketing business, promoting one product or the other do all their best possible to make a sale

And between six months to one year,they get frustrated and end up throwing in the towl. It's unfortunate but that's the story of many affiliate marketers including me.

Could there be something we are doing wrong? well let's find out

1. Never promote a product without defining your market
       
Lets think of it this way.A product/service was created to solve a need right? so as an affiliate marketer it seems bizzare to promote just any product without understanding who that product was designed for.

Let's imagine a guy named bob. Bob wants to promote a recipie book he saw on the internet a few days ago.

If bob wants to promote his recipie book to the point of  making a sale,he will need to make a list of  people who would be most likely to buy his recipie book(potential customers).

In bob's case,that would be Cooking newbie's,book shop owners etc...

2. Never promote a product in the wrong market
          
This is a really big waste of time and effort because you definitely won't make a sale because at every point in time, wether you like it or not

Everyone on the face of this earth will always have a need/want at every point in time so it would be really annoying when there is a clash of intrest with an enthusiastic marketer.

But you can also use this to your advantage. How? visit forums and communities with similar intrests to your product/service.

That alone is enough to make lots of sales and earn you lots of money.

3. Never promote a product/service that you have not tested
            
Believe it or not but this is one of the biggest mistakes any affiliate marketer would make including me.

This may sound funny but any potential customer will always know if you've tested the product you're promoting or not.

It will show in your speech,your expression and even your body language.so what's the solution? buy the product and test it.

4. Never promote a sub-standard product/service
             
No matter how much time, money and effort is is invested in promoting a productif the product's quality is not 100%

You will gradually loose your credibility as an affiliate marketer.The solution to this problem has been discussed in number three.Test it.

For more on affiliate marketing, check out some Amazing Affiliate Marketing Statistics
           
So those are the four mistakes you should never make as an affiliate marketer. Did i leave something out?

If i did you can share it with others by leaving it in the comment section.

If you liked this post then don't hesitate to follow this blog by subscribing below the header.Thanks for viewing

Friday, 7 July 2017

                                                                 top 5 google adsense alternatives
     
          Many would agree with me that google adsense is a very popular and profitable advertisement network but over the years,it's popularity has made it quite difficult to get an approval.
          Lots of people try over and over and over again to get an approval from goggle adsense .I personally have tried twice in the space of a year to get an approval but i'm yet to get one.I continued in this rat race until i found out other really good alternatives.
           So here are some ad networks you can use until you get an adsense aprroval.

1. INFOLINKS
 Top 5 alternatives to google adsense
        I didn't use infolinks for a long time but i can tell you that this ad network is phenominal.It uses an in-text-ad format to monetize it's publishers blog/website.This ad net work is really good for small, medium size and even big blogs/websites

2. CHIKITA
     chikita
         This ad network is a really good one and it's gaining popularity.it allows it's publishers to put adverts on almost any spot on their blog. and in addition to that, it has 5 different advert sizes to choose from and almost any type of blog can use chikita.

3. REVENUE HITS
    Image result wey dey for revenue hits
            To be honest,i've not used this ad network before but from what i've heard,it's a really strong network with years of experience.This ad network pays for results (which is good for you).Revenue hits also has different monetization networks from banner ads to pop unders and even butons.Revenue hits pays on a 30-day basis through bank wire,paypal and payoneer.Click

4. POPADS
   

               This ad network specializes in popunders and in addition, it works in all countries.They also have really good rates and you can get paid daily provided that you make $5 everyday.Click

5. ADVERSAL
Image result wey dey for adversal
                 This is another ad network that i haven't used but from the reviews i've read,adversal is a very good alternative to adsense.Apart from their good rates, they also have high quality adverts and you get paid via paypal.

 So there you have it.The top 5 adsense alternatives.Thank you for viewing




                        
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