But that is just a dream that will never come true because a only a small percentage(less than 3%) of all online enterpreneurs actually become popular and make money and even a smaller percentage achieves this within a space of two years.
But that shouldn't scare you because lot of enterpreneurs have also succeeded online and you will not be an exception
Then what's going wrong?
Basically, internet business has been really blown out of proportion and this has made it look harder than it actually is.
Though it can get a little technical and frustrating but with a little extra effort, you can successfully increase your sales.
So, where exactly are the things you need to generate more sales
1. An SEO ready website
2. Quality products
3. Quality customer service
4. Consistency
5. Persistence
1. An SEO Ready Website
Owning a nice website to recieve your potential customers will always do well in increasing your businesses conversion rate.
Which is sure to do well in generating leads and prospects which means more customers.
So what should be your key points while creating a design for your website?
* Keep Your Website's Content Easy To Scan
The one thing you should never forget is that visitors to your website will always have alternatives to your product/service.
So while creating a design for your website try to keep it as viewer friendly as possible.
You can learn a thing or two from the L.A Times website which has one of the most classic yet simple on site designs compared to other news sites
The white background and bold letters are cleverly extracted to give more attention to the content and ultimately makes the user experience amazing.
* Keep The Design Clean And Simple
According to blue corona's research, 48% of people detemine the credibility of a business by it's website design.
And according to neil patel, simple design is timeless which means that the relevance of your brand
in the years to come depends on the simplicity of your site's design
So try to focus on the important stuff so you can keep your designs as simple as possible to avoid loosing the credibility you're still trying to build
* Keep Your Website At Lightening Speeds
It is no secret that fast websites get lower bounce rates and effectively more customers because every visitor you get expects your site to load within 2 seconds (max 3)
And from this report if your website is 1 second slower than it should be, then you could loose $2.5 million in sales every year
That is how much money a slow website leaves on the table and the best way to prevent this is by
2. Enabling Browser Chaching On Your Website
4. Optimizing Images
1. Compress Large Files On Your Website
Any good website that is writing quality content will undoubtebly have large files and this will make your web pages slow to download.
so the best way to get out of this mess is to zip the files on your web pages what professionals call compression.
This technique has the capacity to reduce your load time by over 60% there by increasing your conversions by 7% which means more customers and more sales.
For zipping files on your web pages, i suggest using Gzip because most servers can compress files in Gzip.
For more details on Gzip, read this article that explains how to optimize your site with Gzip compression.
2. Enable Browser Chaching On Your Website
If you are not familiar with this term, just think of it as a way for browsers to store images, files, java script or even the entire page of a website to help the website load faster during subsequent visits.
According to Tenni Theurer, a brand new visitor to your website will have to download all these stuff i mentioned earlier(which for a standard website could be up to 30 components) and for the first visit will spend an average of 2.4 seconds.
But when that visitor comes again, only a few components need to load since he/she already has these files stored in their chache.
And from this report, this single action can shave your load time by almost 2 seconds leaving your website's load time at 0.9 seconds
3. Optimizing Images
Images are another big reason why websites are so slow but to optimize your images, i suggest using
WP smush.it plugin to optimize your images
2. Quality Product's
You can do all the optimizations in the world but the best optimization that any business can have is quality.
Even if you have the neatest web design, fastest web pages or even the best conversion strategy and you don't have quality products, you will loose your reputation as an enterpreneur.
And that is the exact opposite of what we want to achieve.So in a bid to avoid this, you need to start by
1. Checking And Re-checking Product Defects
Defective products are not set backs you need to have because a defective product can cost you up to 67% of the clients you already have(or don't have).
Let me explain it this way.
A product with a defectiveness of 5 out of 10 or 50% will have the following impact in the open market
* 9 out of every 10 customers will notice this defect
* More than 6 of them will swear never to use the product again
* 8 of them will tell at least 10 of their friends
* 9 out of those friends will decide not to buy the product in the future without even trying it
* 8 out of those 9 will tell even more people
And if this doesn't stop somehow(which it will not) you stand to loose $9.1 million in sales every year assuming the product cost $10(and it could be worse).
All this just because of a careless mistake.That is why you can't under mine this point
But this analysis can also work in your favour only if you check the product's quality and possibly, hire a team to analyze the product.
2. Focus On Achieveing A Quality User Experience
The only other thing that is worse than a defective product is an amazing product with a terrible user experience.
But how terrible can it be? It can cost you nearly double of what a defective product can cost you.
So if you want to stop this, i suggest that you.
1. make the user interface as simple as possible.
2. Use only the important stuff in your product.
3. Get opinions from your customers
4. Give your customers quality products/service
5. Always give your customers helpful links and articles
3. Quality Customer Service
If you want to get the number of customers that you desire and even more, the next area you need to focus on is the quality of your customer service.
Whether you own an offline business, an online business or both, you can never undermine the power of quality customer service.
Time after time, i see businesses shut down or even go bankrupt over this issue and if they haven't, it is just a matter of time
Because the number of customers you have or don't have depends on the quality customer service you offer.
But how do you develop a quality customer service? you can start by following these golden rule's
* Keep in touch with your customers
* Show your customers that you care
* Never argue with your customers
* Always be focused on solving your customer's needs
4. Consistency
I know many may be like what?? well believe it or not consistency is really important in building a successful business and loyal customers.
You need to be consistent in your business(online or offline) because:
1. Consistency gives people an idea of your attitude towards business
2. Consistency shows people how trustworthy you are
3. Consistency helps to manage perceptions about your brand and business
4. Consistency can earn you loyal customers
5. Persistence
The last and most important thing i want to point out is that if you are going to successfully get tons of customers along with respect in your niche, you need to be persistent.
If you take a look at the most respected brands, companies, online enterpreneurs or even bloggers, you'll find out that
1. They didn't just get there.
2. They didn't get that respect by accident.
Everything every step they took was well planned out and trust me when i say nothing happened by accident.
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