September 2017 ~ Business Elites
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Sunday, 24 September 2017

dominate your niche,dominate your niche through patience and persistence
The pain of any online enterpreneur is when you do your best to get some attention and it seems like you are not just getting noticed in your niche.

Trust me when i say i know how it feels.Many times, i've ventured into one online business or the other but i gave up on all of them.

A total of  50 online businesses i've ventured into and a total of 50 online businesses i've failed at because i didn't understand patience & persistence.

Until a few months ago while i was about giving up on this blog.I found out that

1. Others have been there before you

2. Some of your competitors have more experience than you

3. Getting recognition takes time

4.  Building an audience take time

5.  Getting your audience to trust your brand takes time

1. Others Have Been There Before You
The truth about any internet business you can venture into is that there have been people who have beaten you to it with years.Take for instance this blog.

One of the major competitors in my niche is neil patel and he beat me to it over 10 years ago and presently, the traffic to his blog is over 100 times what mine is.

Looking at this difference for me was discouraging.It almost made me throw in the towel but instead of doing that, I choose to learn from him.

The experiences he has passed through, the set backs he has faced, the methods he applied that worked for him.

And so far, it has been working for me and this can also work for you.All you need to do is

1. Find out the major competitors in your niche.
 Finding out the major competitors in your niche can help a lot because from your analysis, you can find out:

1. where most of the potential customers in your niche are going to

2. which brands get more loyalty

3. which brands aquire more trust.

So if you want to perform an analysis:

1. Make a list of the top 50 most respected competitors in your niche.

2. Filter your list by the popularity of your competitors.

3. Filter it again by the positive remarks made about your competitors.

 And effectively, you should have a smaller list of 10-20 brands or less by now and that is all you need.

2. Perform an extensive research to find out what worked for them.

This can be a little difficult because of the number of people and companies you have to analyze but to keep it simple, research at your own pace and don't get worked up.

Now, what exactly what do you need to find out?

1.The year your competitors started business.

2. Your competitor's annual income when they started business.

3.The competitor's present annual income.

4. A biography of your competitor's.

5. Major interviews the company's CEO has had

And that's all you need to focus on throughout your research.

3. Pick the necessary stuff out of your research.

This is one big reason why people think research doesn't work so i beg you, Pick the necessary stuff only.

If not, you will find yourself trying to copy your competitors style and this will earn you some back lashes instead of respect in your niche.

And just to clarify, the purpose of your research is to know the basic principles your competitor's used to become authorities.

And your job after that is to develop your own style.That will give your business the uniqueness it deserves.

4. Apply it to your business.

This is the final and most crucial part of this exercise.To do this, apply these basic principles you extracted from your research

And find out a way to relate it to your business.

2. Some Of  Your Competitors Have More Experience Than You

 This is another fact that you just have to deal with.Some of your competitors will definitely have more experience than you.

 But again it just depends on how you choose to look at it.You can choose to be overwhelmed by the whole situation or you can choose to be:

1. Creative

Yes i agree that nothing beats experience but i can also let you know that creativity will always go a long way in giving your competitors a run for their money.

Let's consider the fact that experience is necessary in any business because it helps develop one's sensitivity towards changes in your niche and the open market.

But how on earth do you expect to adjust to those changes if you aren't creative? that is just it.

2. Innovative

Still talking about experience, it is important to know that it can help you adapt to unexpected circumstances.

But does that mean innovation can't do all these things?

I mean the whole essence of innovation is to apply effective solutions for the sole purpose of satisfying the customers needs.

Though it can't replace experience at least it can help.

But remember that while utilizing these points to your advantage you need to do your very best to gather as much experience as possible.

3. Getting Recognition Takes Time

I'm sure you'll agree with me that some of the most authoritative websites have been around for a long time.

Let's use wikipedia as a case study.This is a really authoritative website ranking for a good number of keywords but it has been in existence for over 15 years.

Another example i'm going to use is google.Currently, google has more authority than any other website on the internet.

Google controls up to 60% of the mothly searches made across the world and it ranks on alexa rankings as number one but it has been in existence for over 20 years.

And i can keep going on and on about companies & websites like that across multiple niches just to stress the fact that you must be patient & persistent if you want dominate your niche.

There is no two way about it.The only thing you can do is to:

1. Make sure you're giving your best to your business. 

The one thing that you can be sure about is that patience will help you to dominate your niche.

But another thing that you can be sure about is that you won't achieve your goal unless you work for it.

That is where persistence and hard work comes in.So at any point in time, always make sure you're giving your best and never loose sight of that.

2. Make sure you're using the right strategies.

Giving your best towards your business is one thing and using the right medium to deliver your best is another.

This is one big reason why it seems like your best is just not working.In any instance, make sure you're using the right strategies to dominate your niche.

Use the right, the good and the best to achieve your goal and nothing less.

3. Make sure you haven't left any stone unturned.

Think you've done your absolute best? think again and again and again because you musn't leave any part unattended to.

Be thorough in the whole sense of the word because any little mistake can be a risk to your business

4. Building an audience takes time

If you've ever done business before, you'll agree with me that gathering customers is hard and the difficulty increases when you are doing it online.

And what makes it more difficult is that new competition is springing up every day but that shouldn't discourage you.

Because if you want to  build your audience you need to:

1. Set definite goals

Though growing your audience will take time, one way you can get a headstart is by setting goals for yourself.

Set short-term goals and long-term goals for yourself.Write it down in a safe place and review it from time to time.

                                                                         dominate your niche through patience and persistence

Another thing you should not do is to set unrealistic goals.An example of such is "trying to get 10,000 new customers by the end of next week".

That is virtually impossible for a developing company and this has been a source of stress to many individuals.

2. Create definite action plans to achieve your goal

Having an action plan always helps to achieve your goals faster.Think of it as a medium that brings you closer to the growth you have been expecting.

And as such, it should be treated with extreme care.For instance, if  i want to get 100 new customers within 2 months, it means that i should be developing strategies in that direction to achieve that goal.

3. Build enough momentum

If you want to experience the kind of growth in your audience that you desire, you need to build enough momentum.

But how can you achieve this? Let me explain how.

I remember in my first month of opening this blog, i had a little over 300 page views in the entire month!!!

So frustrating right? but a few months down the line, i recieved between 1000 - 2000 page views every month.Over 400% increase.

How did it happen? i targeted all my posts, social media engagement and content marketing strategies towards growing my page views.

It worked for me and it can work for you too.

4. Develop yourself in anticipation of growth

This is the final and most important part of this segment.After setting goals, creating action plans and building enough momentum

Do all you can to develop yourself, your knowledge and experience  and that of those working with you.

Because your audience always want the best and most accurate information/services and once they find out you aren't giving it to them, they will loose interest.

And we can't have that so read books and reoprts, carry out researches and surveys so you can develop your knowledge and satisfy your audience.

5. Getting your audience to trust your brand takes time

If you think building an audience is hard, then i don't know what you'll think about getting your audience to trust your brand.

The truth is that it doesn't have to be complicated but it definitely will take time. but if you want to get a headstart in this segment, the only thing i suggest is

                                                  Content Marketing



Friday, 8 September 2017

generate more sales,generate more revenue sales

     It would be really nice if every start-up on the internet becomes popular and makes rewarding sales within it's first two years.

But that is just a dream that will never come true because a only a small percentage(less than 3%) of all online enterpreneurs actually become popular and make money and even a smaller percentage achieves this within a space of two years.

But that shouldn't scare you because lot of enterpreneurs have also succeeded online and you will not be an exception

Then what's going wrong?
  Basically, internet business has been really blown out of proportion and this has made it look harder than it actually is.

Though it can get a little technical and frustrating but with a little extra effort, you can successfully increase your sales.

So, where exactly are the things you need to generate more sales
1. An SEO ready website

2. Quality products 

3. Quality customer service

4. Consistency

5. Persistence

1. An SEO Ready Website
          Owning a nice website to recieve your potential customers will always do well in increasing your businesses conversion rate.

Which  is sure to do well in generating leads and prospects which means more customers.

So what should be your key points while creating a design for your website?

 * Keep Your Website's Content Easy To Scan
        The one thing you should never forget is that visitors to your website will always have alternatives to your product/service.

So while creating a design for your website try to keep it as viewer friendly as possible.

You can learn a thing or two from the L.A Times website which has one of the most classic yet simple on site designs compared to other news sites

generate more sales, generate more revenue sales

  The white background and bold letters are cleverly extracted to give more attention to the content and ultimately makes the user experience amazing.

 * Keep The Design Clean And Simple
 According to blue corona's research, 48% of people detemine the credibility of a business by it's website design.

 And according to neil patel, simple design is timeless which means that the relevance of your brand
in the years to come depends on the simplicity of your site's design

So try to focus on the important stuff so you can keep your designs as simple as possible to avoid loosing the credibility you're still trying to build

* Keep Your Website At Lightening Speeds
It is no secret that fast websites get lower bounce rates and effectively more customers because every visitor you get expects your site to load within 2 seconds (max 3)

                                                                        generate more revenue sales

 And from this report if your website is 1 second slower than it should be, then you could loose $2.5 million in sales every year 

 That is how much money a slow website leaves on the table and the best way to prevent this is by 

 1. Compress Large Files On Your Website

 2. Enabling Browser Chaching On Your Website

 4. Optimizing Images

  1. Compress Large Files On Your Website

   Any good website that is writing quality content will undoubtebly have large files and this will          make your web pages slow to download.

  so the best way to get out of this mess is to zip the files on your web pages what professionals call compression.

This technique has the capacity to reduce your load time by over 60% there by increasing your conversions by 7% which means more customers and more sales.

 For zipping files on your web pages, i suggest using Gzip because most servers can compress files in Gzip.

 For more details on Gzip, read this article that explains how to optimize your site with Gzip compression.

2. Enable Browser Chaching On Your Website

  If you are not familiar with this term, just think of  it as a way for browsers to store images, files, java script or even the entire page of a website to help the website load faster during subsequent visits.

 According to Tenni Theurer, a brand new visitor to your website will have to download all these stuff i mentioned earlier(which for a standard website could be up to 30 components) and for the first visit will spend an average of  2.4 seconds.

                                                                 load time 1

 But when that visitor comes again, only a few components need to load since he/she already has these files stored in their chache.

load time 2

And from this report, this single action can shave your load time by almost 2 seconds leaving your website's load time at 0.9 seconds

3. Optimizing Images

Images are another big reason why websites are so slow but to optimize your images, i suggest using
WP plugin to optimize your images

2. Quality Product's

 You can do all the optimizations in the world but the best optimization that any business can have is quality.

 Even if you have the neatest web design, fastest web pages or even the best conversion strategy and you don't have quality products, you will loose your reputation as an enterpreneur.

And that is the exact opposite of what we want to achieve.So in a bid to avoid this, you need to start by

1. Checking And Re-checking Product Defects

 Defective products are not set backs you need to have because a defective product can cost you up to 67% of the clients you already have(or don't have).

 Let me explain it this way.

 A product with a defectiveness of 5 out of 10 or 50% will have the following impact in the open market

*  9 out of every 10 customers will notice this defect

*  More than 6 of them will swear never to use the product again

*  8 of them will tell at least 10 of their friends

*  9 out of those friends will decide not to buy the product in the future without even trying it

*  8 out of those 9 will tell even more people

 And if this doesn't stop somehow(which it will not) you stand to loose $9.1 million in sales every  year assuming the product cost $10(and it could be worse).

 All this just because of a careless mistake.That is why you can't under mine this point

 But this analysis can also work in your favour only if you check the product's quality and possibly, hire a team to analyze the product.

2. Focus On Achieveing A Quality User Experience

 The only other thing that is worse than a defective product is an amazing product with a terrible user experience.

 But how terrible can it be?  It can cost you nearly double of what a defective product can cost you.

So if you want to stop this, i suggest that you.

1. make the user interface as simple as possible.

2. Use only the important stuff in your product.

3. Get opinions from your customers

4. Give your customers quality products/service

5. Always give your customers helpful links and articles

 3. Quality Customer Service

 If you want to get the number of customers that you desire and even more, the next area you need to focus on is the quality of your customer service.

 Whether you own an offline business, an online business or both,  you can never undermine the power of quality customer service.

 Time after time, i see businesses shut down or even go bankrupt over this issue and if they haven't, it is just a matter of time

 Because the number of customers you have or don't have depends on the quality customer service you offer.

 But how do you develop a quality customer service? you can start by following these golden rule's

 * Keep in touch with your customers

 * Show your customers that you care

 * Never argue with your customers

 * Always be focused on solving your customer's needs

  4. Consistency

   I know many may be like what?? well believe it or not consistency is really important in building a successful business and loyal customers.

  You need to be consistent in your business(online or offline) because:

1. Consistency gives people an idea of your attitude towards business

2. Consistency shows people how trustworthy you are

3. Consistency helps to manage perceptions about your brand and business
4. Consistency can earn you loyal customers

 5.  Persistence
  The last and most important thing i want to point out is that if you are going to successfully get tons of customers along with respect in your niche, you need to be persistent. 

 If you take a look at the most respected brands, companies, online enterpreneurs or even bloggers, you'll find out that 

1. They didn't just get there.

2. They didn't get that respect by accident.

 Everything every step they took was well planned out and trust me when i say nothing happened by accident.   





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