The pain of any online enterpreneur is when you do your best to get some attention and it seems like you are not just getting noticed in your niche.
Trust me when i say i know how it feels.Many times, i've ventured into one online business or the other but i gave up on all of them.
A total of 50 online businesses i've ventured into and a total of 50 online businesses i've failed at because i didn't understand patience & persistence.
Until a few months ago while i was about giving up on this blog.I found out that
1. Others have been there before you
2. Some of your competitors have more experience than you
3. Getting recognition takes time
4. Building an audience take time
5. Getting your audience to trust your brand takes time
1. Others Have Been There Before You
The truth about any internet business you can venture into is that there have been people who have beaten you to it with years.Take for instance this blog.
One of the major competitors in my niche is neil patel and he beat me to it over 10 years ago and presently, the traffic to his blog is over 100 times what mine is.
Looking at this difference for me was discouraging.It almost made me throw in the towel but instead of doing that, I choose to learn from him.
The experiences he has passed through, the set backs he has faced, the methods he applied that worked for him.
And so far, it has been working for me and this can also work for you.All you need to do is
1. Find out the major competitors in your niche.
Finding out the major competitors in your niche can help a lot because from your analysis, you can find out:
1. where most of the potential customers in your niche are going to
2. which brands get more loyalty
3. which brands aquire more trust.
So if you want to perform an analysis:
1. Make a list of the top 50 most respected competitors in your niche.
2. Filter your list by the popularity of your competitors.
3. Filter it again by the positive remarks made about your competitors.
And effectively, you should have a smaller list of 10-20 brands or less by now and that is all you need.
2. Perform an extensive research to find out what worked for them.
This can be a little difficult because of the number of people and companies you have to analyze but to keep it simple, research at your own pace and don't get worked up.
Now, what exactly what do you need to find out?
1.The year your competitors started business.
2. Your competitor's annual income when they started business.
3.The competitor's present annual income.
4. A biography of your competitor's.
5. Major interviews the company's CEO has had
And that's all you need to focus on throughout your research.
3. Pick the necessary stuff out of your research.
This is one big reason why people think research doesn't work so i beg you, Pick the necessary stuff only.
If not, you will find yourself trying to copy your competitors style and this will earn you some back lashes instead of respect in your niche.
And just to clarify, the purpose of your research is to know the basic principles your competitor's used to become authorities.
And your job after that is to develop your own style.That will give your business the uniqueness it deserves.
4. Apply it to your business.
This is the final and most crucial part of this exercise.To do this, apply these basic principles you extracted from your research
And find out a way to relate it to your business.
2. Some Of Your Competitors Have More Experience Than You
This is another fact that you just have to deal with.Some of your competitors will definitely have more experience than you.
But again it just depends on how you choose to look at it.You can choose to be overwhelmed by the whole situation or you can choose to be:
1. Creative
Yes i agree that nothing beats experience but i can also let you know that creativity will always go a long way in giving your competitors a run for their money.
Let's consider the fact that experience is necessary in any business because it helps develop one's sensitivity towards changes in your niche and the open market.
But how on earth do you expect to adjust to those changes if you aren't creative? that is just it.
2. Innovative
Still talking about experience, it is important to know that it can help you adapt to unexpected circumstances.
But does that mean innovation can't do all these things?
I mean the whole essence of innovation is to apply effective solutions for the sole purpose of satisfying the customers needs.
Though it can't replace experience at least it can help.
But remember that while utilizing these points to your advantage you need to do your very best to gather as much experience as possible.
3. Getting Recognition Takes Time
I'm sure you'll agree with me that some of the most authoritative websites have been around for a long time.
Let's use wikipedia as a case study.This is a really authoritative website ranking for a good number of keywords but it has been in existence for over 15 years.
Another example i'm going to use is google.Currently, google has more authority than any other website on the internet.
Google controls up to 60% of the mothly searches made across the world and it ranks on alexa rankings as number one but it has been in existence for over 20 years.
And i can keep going on and on about companies & websites like that across multiple niches just to stress the fact that you must be patient & persistent if you want dominate your niche.
There is no two way about it.The only thing you can do is to:
1. Make sure you're giving your best to your business.
The one thing that you can be sure about is that patience will help you to dominate your niche.
But another thing that you can be sure about is that you won't achieve your goal unless you work for it.
That is where persistence and hard work comes in.So at any point in time, always make sure you're giving your best and never loose sight of that.
2. Make sure you're using the right strategies.
Giving your best towards your business is one thing and using the right medium to deliver your best is another.
This is one big reason why it seems like your best is just not working.In any instance, make sure you're using the right strategies to dominate your niche.
Use the right, the good and the best to achieve your goal and nothing less.
3. Make sure you haven't left any stone unturned.
Think you've done your absolute best? think again and again and again because you musn't leave any part unattended to.
Be thorough in the whole sense of the word because any little mistake can be a risk to your business
4. Building an audience takes time
If you've ever done business before, you'll agree with me that gathering customers is hard and the difficulty increases when you are doing it online.
And what makes it more difficult is that new competition is springing up every day but that shouldn't discourage you.
Because if you want to build your audience you need to:
1. Set definite goals
Though growing your audience will take time, one way you can get a headstart is by setting goals for yourself.
Set short-term goals and long-term goals for yourself.Write it down in a safe place and review it from time to time.
Another thing you should not do is to set unrealistic goals.An example of such is "trying to get 10,000 new customers by the end of next week".
That is virtually impossible for a developing company and this has been a source of stress to many individuals.
2. Create definite action plans to achieve your goal
Having an action plan always helps to achieve your goals faster.Think of it as a medium that brings you closer to the growth you have been expecting.
And as such, it should be treated with extreme care.For instance, if i want to get 100 new customers within 2 months, it means that i should be developing strategies in that direction to achieve that goal.
3. Build enough momentum
If you want to experience the kind of growth in your audience that you desire, you need to build enough momentum.
But how can you achieve this? Let me explain how.
I remember in my first month of opening this blog, i had a little over 300 page views in the entire month!!!
So frustrating right? but a few months down the line, i recieved between 1000 - 2000 page views every month.Over 400% increase.
How did it happen? i targeted all my posts, social media engagement and content marketing strategies towards growing my page views.
It worked for me and it can work for you too.
4. Develop yourself in anticipation of growth
This is the final and most important part of this segment.After setting goals, creating action plans and building enough momentum
Do all you can to develop yourself, your knowledge and experience and that of those working with you.
Because your audience always want the best and most accurate information/services and once they find out you aren't giving it to them, they will loose interest.
And we can't have that so read books and reoprts, carry out researches and surveys so you can develop your knowledge and satisfy your audience.
5. Getting your audience to trust your brand takes time
If you think building an audience is hard, then i don't know what you'll think about getting your audience to trust your brand.
The truth is that it doesn't have to be complicated but it definitely will take time. but if you want to get a headstart in this segment, the only thing i suggest is
Content Marketing
3 Comments
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