How To Improve Your Search Ranking On Google - Biz Elite

You would agree with me that search engines have become part of our every day lives and with over 2 million blog posts being published every day, you can't just write anything and expect search engines to find it

But with serch engines beginning over 90% of online experiences, it will be ideal to get good rankings on them with Google being your number one priority

Because aside from the fact that google's first page recieves 95% of web traffic with other pages recieving the remaining 5 percent.

Some say 68% of all online experiences begins with google while others say 80% of all online experiences begin with google.

Mean while, a lot of people don't know this and it shouldn't be so because if you want to become a recognized enterpreneur, you need to know how to improve your search ranking on google.

I didn't know all these details when i started blogging and they were the reasons for most of my epic faliures.

And trust me i've had a lot of those but you don't need to go through all these because i'm going to show you all the techniques that helped my SEO and how you can apply it to your blog.

In this guide i'm going to cover the following

1. What is seo

2. How can i apply seo to my blog


1. What is seo

Search engine optimization [SEO] is the process of optimizing your online content for the purpose of affecting the visibility of your website or your webpage.

Being that search engines are regarded as the gateway that makes everything happen for users on the internet, it will always be a resourceful method of driving traffic to your site.

The major search engines are Google, Bing and Yahoo. but this is the reason why a lot of people focus more on Google:

* 93% of online experiences begin with search engines

* 68% of which begins with google

* While the first five results get 67% of all clicks

This video will help you understand the nitty gritty of google's search engine.

                             

                              

2. How can i apply seo to my blog

For a fact, search engines are smart but sometimes you need to help them out and with the right SEO, you can do just that there by connecting you with thousands of visitors. 

But as helpful as SEO is, it can work against your visibility on search engines if used wrongly. but that will also be analysed here.

Now, if you want to learn how to improve your search ranking on google, you need to know the two sides of SEO which are

White Hat And Black Hat

Black hat SEO focuses on methods of optimizing your content for the search engines not considering the user experience of the viewers.

This method works like a get rich quick scheme. It will get you all your desired results at the expense of your viewers and your integrity as a blogger.

It will give you sub standard content, spammy SEO and to top it all off, you still have a chance of getting banned without any means of developing a long term income.

It helps if you are despirate for money but it has more long term consequences than benefits and i would advise anyone considering it to stop.

White hat SEO on the other hand focuses on optimizing your content for search engines while putting your audience into consideration.

This method of optimization strikes a balance between your audience and the search engines and best of all, you will follow all the right optimization rules.

                                                                        

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But that is just one category of SEO. There is another broader classification of seo which includes:

1. On page SEO 

This is all the factors that google can find from taking a look at your site. I may not be able to analyze all the factors here 

Because there are almost(if not more than) 200 ranking factors and all these factors has not been discovered yet.

But i will discuss the major ones here. These are some of the factors below:

1. Content

Content has always been and will always be king. As much as your audience likes detailed content, so does google.

Because good content makes happy customers and when google has happy customers, chances are that they will return.

So what are the components of great content?

 Quality

If you really want to find great content, quality should your first benchmark. This is just one of the many things missing in black hat SEO. 

And if you can take advantage of this, you can rank for almost any keyword. Just think about it. 

Almost every site featured in google search ranking are filled with descriptive content. So the more description your content has, the higher your google search ranking.  

I love how kissmetrics explained this in the ingredients of great content. You should check it out and find ot more from it.

Keywords

I'm sure most people will agree with me that keywords are essential for SEO. So essential that Backlinko described it as the foundation of SEO.

With all the talk in the SEO world today about content and social signals it’s easy to forget a little thing that happens to be the foundation of SEO: keyword research. - Backlinko

It help search engines to find out if your content fits the description made by visitors. And as such, this is the one factor that you should spend time with.

That is why keyword research is important.

                               

But at the same time, make sure that you don't stuff your content with keywords so you can avoid getting ignored by search engines. 

You can get more on keyword research from this article created by Ahrefs on keyword research in 2017 

Freshness

Creating quality posts with relevant keywords consistently is good but one question i need to ask is do you keep your content fresh?

Yes making posts regularly helps to improve your search ranking on google  but how often do you keep your content up to date?

 Because making posts regularly is just one form of keeping your content up to date. Another way of doing this is by re-writing your content and putting additional information as it comes.

2. HTML

The next factor you need to take care of under on-page SEO is html. This is what makes up any site or blog.

You may think it is hard to understand but trust me, anyone can understand it. so, the factors you need to take care of in your website's html are as follows:

                                                                            

And here is a video you can come back any time to check for reference

3. website architecture

The last part of on-page SEO is your site's architecture. It can get a little confusing but what you need to know about site architecture is this.

If you want to get a better user experience for your site or an easier page navigation, you need to understand the nitty gritty of on page SEO.

Here is a video to make you understand and implement a good site structure.

It may get a little confusing but if you miss anything, you can go back and check it again. 

2. Off-page SEO

The counter part of on-page SEO is Off-page SEO. It comprises mainly of all the external forces that will lead you to or push you away from 

improving your search ranking on google. Like i said earlier, there are over 200 ranking factors some of which have not been discovered yet.

but to keep it short and simple, i will be focusing on 4 major areas.

1. Trust

2. Links

3. Personal

4. Social

1. Trust 

As funny and as weird as it may sound, trust is a major ranking factor in off-page SEO.  Trustrank is used to measure the level of trust a website has.

Though this can't be accumulated except through patience and persistence, you can conciouslly take steps to increase the level of trust your website has. How?

Increase your domain authority

Your domain authority according to neil patel is a mix of your page rank and your domain authority and it is essential if you want to increase your search engine ranking.

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Gain More Trusted links

If you want to learn how to improve your search ranking on google, you need to learn how to build links with trusted sites.

This can help because if you are linked with quality sites, and your content is good, Google will assume your site is quality as well.

And that will increase your overall domain authority but i will explain more of this later in this post.

Grow your domain age

The age of your domain has the capacity to determine your trust rank and this may sound silly but google respects age.

But like i said before, it can only be achieved through patience and persistence. 

2. links

Links are very important in the process of improving your search ranking.

But as this game changer can boost your rankings, it can also tear it down if you make the wrong moves in link building. Wrong moves like:

Linking to low quality domains

Trust me when i say it is better not to build links at all than to build links with low quality domains. It can significantly hurty your SEO.

And at the end of the day, you will get ignored by search engines or you may even get de- indexed by Google Panda.

Linking to irrelevant domains

Let me break it down like this. if you run a fashion blog, linking to other fashion blogs of high quality will be great for your SEO.

It is like when you get a reccomendation from a higher authority in your niche to Google. And if you get more than one of these links, it will be good for your search rankings


Linking with an unnatural anchor text

In the words of neil patel, the more natural the text link sounds, the better.


3. Personal

Years ago, all search results across all countries and all searchers were the same but presently, 10 different people across 10 different countries

can make the same search and get different results. Strange right? well this technique was developed to personalize search results.

Giving each searcher the result that will give them the best user experience possible. Sometimes, these factors can be beyond your control.

But if you want to target a particular audience, these are the factors you can control

Country

The first thing you should know is that results differ by the country because words are interpreted differently by the country. This is how search engine land described it.

Someone in the US searching for “football” will get results about American football; someone in the UK will get results about the type of football that Americans would call soccer - Search Engine Land

This can be difficult if a particular country doesn't deem your content fit for the searchers in that country.

Locality

Google doen't stop at the country level but it goes deeper to the city wide targeting. That is why when you search for info on a transportation business

Google usually reveals the location of that business but that does not mean that is the only transportation business in that country.

Personal Search History

If a searcher has visited your site even once, you are more likely to show up as a result for that searcher.

4. Social

As most people already know, social media is a resourceful way of driving traffic to your site but what you may not know is that it can greatly help your SEO.

If you get quality shares from key influencers and lots of shares in general, it gives google an impression that your content is amazing.

This infographic from shane barker will help your off-page SEO

In conclusion

Search engine optimization [SEO] is essential if you want to improve your search ranking on google and ifyou enjoyed this post, click on the green btton on the right of your screen to recieve push notifications from this blog thank you.