It is no secret that the internet has found it's way into the lives of billions of individuals around the world
And for that reason, any business that is going to succeed must have a website. That is a fact yet According to Espresso Digital, over 29% of small businesses still don't have websites
And as for the ones that have, 23% update their site less than once a year. If you fall into the category of business owners that don't have websites then i beg you go and get one as soon as possible.
So, what are the benefits of a website? you can:
1. Gain more customers
2. Stay ahead of the competition
3. Have greater awareness
4. Enjoy a wider range of audience
5. Earn trust faster
6. Generate higher revenue
1. Gain more customers
Having an office and everything is good but the fact still remains that without a website, you are still limited
And you will never really know how much success you can achieve. Yes your business may be popular in your city
But does your business have any chance of surviving outside it? or will your business have to file for bankrupcy if you leave your city?
These are questions you need to answer and a good website will help you answer them because the internet can be classified as a global community
Cutting across thousands if not millions of societies, cultures and communities And that is why you need to take advantage of it.
2. Stay ahead of the competition
A lot of business owners and enterpreneurs miss the fact that no matter the decisions you take and the advancements you make
Your competitors are at it too and the easiest way to stay ahead of them is by using a website. Just taking advantage of reports and infographics available on the internet
Can be the game changer you need.
3. Have greater awareness
I know i speak for most enterpreneurs when i say it is painful when put in your blood, sweat and tears into your start up only to be discovered by a few people.
It can bring down your morale but it does not have to be like that because with a website and the right content, you can attract more people than you can imagine
Because like i said earlier, the internet is a global community and because of that, you can easily take advantage
4. Enjoy a wider range of audience
Have you ever been overcome with frustration concerning your sales? or wondered where all your time, money and effort on your marketing strategy is going to?
Trust me it's not strange and most times it doesn't mean the effort and recources your putting into your business is not enough.
Your business may just be trying to say 'i need something else'. In these cases, you need all the options you can get.
And the best way to get them is by turning to the internet. Your marketing options on the internet are limitless.
And the best part is you don't even have to spend up to half of your marketing budget for twice the audience.
5. Earn trust faster
I can't count the number of business opportunities i've lost because i didn't have a strong online presence but that is just the way people are.
A study performed in 2015 by Verisign shows that 84% of customers believe that small businesses with websites are more credible than small businesses without one.
And to remain relevant in the 21st century, you need to have a small business website
6. Generate higher revenue
No matter how you try or how much money you spend on marketing, You may not get to the level of success you desire if you don't have a website.
Because for small businesses with websites, 69% generate between $1,000,000 and $2,490,000 and the bigger your business grows, the higher your revenue becomes
Amazon.com is a good example of such. Because it spends a lot to maintain it's site, it makes billions in revenue every year.
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